Anglo American sent us an hour of raw GoPro footage on a Google Drive. No shot list beyond what the crew had captured on site, no separate brief for each deliverable. Just the footage and a rough idea of what they needed it for.
One upload, three jobs
Most clients think in terms of one video. Anglo needed three: a short cut for LinkedIn, a longer piece telling one frontline worker's story, and a polished entry for an industry award submission. Three different lengths, three different audiences, three different jobs from the same hour of footage.
That's the part people miss when they're planning a shoot. The footage doesn't have to match the deliverable one to one. If the coverage is good, one upload can become several finished pieces without reshooting a frame.
What came back
The LinkedIn cut ran thirty-nine seconds, built for a feed where most people watch with the sound off. The frontline worker piece ran just under two minutes, structured as a proper story with a beginning, middle and end. The award entry ran a minute thirty-eight, formatted to the brief the judging panel asked for.
Same editor, same brand guide, same three-day turnaround as any other job. The only difference was scope: three deliverables instead of one, cut from a single upload.
The takeaway
If you're planning a shoot and you know you'll need more than one video out of it (a social cut, a longer story, an internal piece) say so before you upload. It doesn't change how you shoot. It changes how we plan the edit, and it means you get more out of the same hour of footage instead of paying for three separate shoots.